Despite the COVID-19 situation, the global market for mobile gaming, which was anticipated to be worth US$71.9 billion in 2020, is expected to expand to US$153.5 billion by 2027, with a CAGR of 11.5 % from 2020 to 2027. The increasing acceptance of current technologies for generating games and the growing smartphone usage are essential contributors to the growth of the mobile gaming business.
This is fantastic news for casino game creators, but it will now take more than a superb game to convince users to choose your app over the competition and hence, it’s more important than ever to have a solid user acquisition (UA) plan in place to ensure your app achieves its income potential. This entails attracting high-value users and keeping them engaged for longer periods.
This article will explain user acquisition and how it applies to the gaming industry and offer best practices for marketing social casino games to get you up to speed.
What Is User Acquisition?
As you may know, A casino game needs players to be effective and profitable. All of your hard work and money will be worthless if no one is interested in playing your casino game. This is where the process of acquiring new users comes into play.
Simply put, the process of acquiring users for a mobile game is known as user acquisition.
You can use a variety of methods and different forms of UA. But we’ll get to that later. First, let’s start with the advantage of a user acquisition strategy for a social casino game.
Invest Your Time And Money On User Acquisition Strategies
If you don’t have a well-thought-out user acquisition strategy for casino games, you’ll struggle to gain users. When your game is brand new and has no users, the chances of people discovering it on their own are minimal.
With UA marketing, you need to get started right away. After gaining traction, some people may come upon your game, but this isn’t something you should count on primarily. Continued UA efforts are the only way to reach thousands or millions of people.
Your UA strategy will also help you determine what users want from your casino game, which users are the most valuable to you, and what you can do to boost your ROI (Return On Investment). This takes away any guesswork and provides you with data that you can confidently include into your entire strategy for the best results.
5 Result-Oriented User Acquisition Strategies For Social Casino Games:
- Three Seconds To Score Well
According to a report, ads on mobile devices have roughly three seconds to capture users’ attention. Because there isn’t much time, advertisers must make the most of the first few seconds of a video commercial. Here are a few strategies to make the most of your advertising’s first few seconds.
- Putting a logo up front is 40% more successful than waiting until the end of a video ad.
- Calls to action should be placed loudly and in psychologically appealing colours, such as purple.
- Avoid the colour red, as research shows that it has a poor influence on ROI in calls to action.
Consider yourself a smartphone user: What would capture your attention in the time it takes to scroll through a feed? Work with this in your mind to gain more users.
- Target Audience
As with any marketing campaign, understanding who your game’s intended users are is critical.
However, you can’t just go after “gamers.” Gaming was once thought to be the preferred pastime activity of male audiences. However, that’s not the case now, implying you can access a broad and diverse audience.
Globally, there are more than 2.2 billion gamers, according to Statista. It’s up to you to figure out who would love your game and how to make it appealing to them. Define the fundamentals first, such as gender, location, age range, language, and gadgets. Follow the path by considering your target audience’s interests and habits. Player motives can aid in determining target markets for mobile games.
- Real Gameplay To Hit The Jackpot
If you want people to play your casino game, you’d have to show them what it looks like. Unfortunately, an unsightly trend in-game advertisements are creating phoney gameplay that looks nothing like real. Sure, that might catch users’ interest initially, but it doesn’t help players form long-term bonds.
If you want to attract users, you must demonstrate real-world gameplay. Don’t lie or exaggerate; show off what your app has to offer. For social casino games, spinning reels and dollar animations are highly effective. What you show will differ depending on your app, but make sure it’s genuine.
- Optimise For Various Platforms
There is no such thing as a one-size-fits-all solution when it comes to user acquisition. A successful UA ad on Instagram may resemble one on Facebook in appearance. Advertisers must adjust to the different ad formats, audiences, and trends that each channel offers.
The good news is that optimising for various platforms provides plenty of room for creativity. To enhance your chances of connecting with audiences, make sure to take advantage of each platform’s unique characteristics.
- Use Lookalike Characters
The lookalike player feature is a powerful tool for UA marketers regarding audiences and platforms. Put another way; it assists you in identifying demographic and behavioural tendencies among your existing audience and then targets users who have those characteristics.
Lookalike audiences enable you to target specific groups of people who have the potential to become high-value customers. When creating your own UA campaigns, keep this in mind.
Our final piece of advice is to evaluate your UA ads’ efficacy regularly.
Get back to the drawing board if you’re not obtaining the desired outcomes. First, determine why your campaigns aren’t working and conduct additional testing. That way, you won’t have to guess, and you’ll know exactly what works and what doesn’t. Also, user acquisition can be a long and arduous process, but persevere – it will pay off in the end.